Wind MyTicket

Product created in partnership with Italian public transportation companies which allows to purchase public transportation tickets via mobile phone (SMS or App interaction), paying directly with their airtime credit or phone bill.

  • Revenues: +1.5 mln€ (+60% vs 2014)
  • Cities: from 12 to 45 in 2 years
  • Main tasks: Roadmap definition, PR writing, Marketing plan, Cross-functional coordination, Partnership building

Date : 2013 - 2016

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