Metzeler is one of the main tyre brand of Pirelli Group. In this project our project goal was to enhance the understanding of the digital behaviour of Metzeler customers and to increase their online engagement.
I helped in redesigning the whole digital strategy from communication channels to content. In charge for the complete email marketing management, from writing to performance analysis.
Lead: +50% leads brought by DEM channel
Main tasks: Email marketing writing and management, Personas definition, Cross-functional coordination